BAA (British Airports)
John Lewis Partnership
Courtaulds
University of Essex
Financial Services Authority
Airport Express, Hong Kong
Amtico
Banner
Beethoven Festival
British Medical Association
British Nuclear Fuels
Bridge of Weir
BRS
City University
Cardiff University
Countryside Commission
Delta
Employment Department
Enterprise Neptune
Foreign and Colonial
ACAS
Health Promotion Wales
Holiday Care Service
Iosh
Laws Stores
Loan Fund for Musical Instruments
MTR, Hong Kong
Millennium Commission
Millennium Hotels
Mindworks
Morgan Grenfell
East Thames Housing
NS&I
Morphy Richards
NTL
Nordkalk, Finland
Nuclear Electric
Ordnance Survey
Partek, Finland
Quanta
Queen’s University, Belfast
Nirex
Rockwater
Rover Group
Scottish Mutual
Smiths Industries
Tractebel, Belgium
Valmet, Sweden
Vauxhall Cross
Water Quality Centre
Xstrata, Switzerland
National Rail identity
National Rail sign system
Lloyd Northover
John Lewis Partnership
Courtaulds
University of Essex
Financial Services Authority
Airport Express, Hong Kong
Amtico
Banner
Beethoven Festival
British Medical Association
British Nuclear Fuels
Bridge of Weir
BRS
City University
Cardiff University
Countryside Commission
Delta
Employment Department
Enterprise Neptune
Foreign and Colonial
ACAS
Health Promotion Wales
Holiday Care Service
Iosh
Laws Stores
Loan Fund for Musical Instruments
MTR, Hong Kong
Millennium Commission
Millennium Hotels
Mindworks
Morgan Grenfell
East Thames Housing
NS&I
Morphy Richards
NTL
Nordkalk, Finland
Nuclear Electric
Ordnance Survey
Partek, Finland
Quanta
Queen’s University, Belfast
Nirex
Rockwater
Rover Group
Scottish Mutual
Smiths Industries
Tractebel, Belgium
Valmet, Sweden
Vauxhall Cross
Water Quality Centre
Xstrata, Switzerland
National Rail identity
National Rail sign system
Lloyd Northover
This identification system has made John Lewis one of the most instantly recognisable UK department store brands. The core element – the diagonal motif – is not simply a repeated stripe. It is a subtly constructed unit that can be used singly or in multiple units to create a branding device for any context and any length required. 1990.